Laurent Lefebvre

About Laurent

Growing up, I have developed a wide array of sports management skills and a diversified background  while having lived in multiple countries including Canada, Switzerland, France, the UK, and the USA. I have always been amazed at how businesses form superior business and marketing plans to increase the value of their offerings  and promote customer loyalty. I have always been interested in organizations that have developed a superior brand marketing strategy to push visibility and upscale their image in the eyes of the public. Through this passion, a research driven outlook, a growth mindset, and an entrepreneurial approach, I have positioned myself to continuously increase my knowledge in the field of sports marketing. I have previously completed my undergraduate degree at the management faculty of McGill University, where I built a strong work ethic and uplifted my leadership skills. Finding a consistent purpose and interest in sports and fitness, I have sought to further improve my mastery of the subject through the world-renowned program in Sport Management at USF. I look forward to fostering interesting discussions and collaborating with other members of the organization to solidify our stand in the industry.

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Favorite sports: Extreme, action and adventure sports, Powerlifting, Triathlon, Long-distance running, Skiing, Surfing, Hockey